No more business owners. We need believers. People who are willing to pursue a beautiful vision and co-create with their community.

A believer doesn’t set out to make money. Sure, mission needs margin, but how many decisions get made for the sake of margin and turn out to be a mask for mission-drift? If it’s worth committing to, is it worth re-committing to, moment by moment, day by day?

What is margin anyway? A Tesla and MacBook for every senior leader? Or is it a living wage and health benefits for every team member? Do fundraising events celebrate donors or the program participants?

Instead of a team that generates clever web content, how about a group of visionaries whose lives generate inspiring context?